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Master Google Business & Maps SEO

Dominate hyperlocal markets with search visibility.

LocalLeads – Master Google Business & Maps SEO

What you'll learn

  • How Google Business Profile impacts local search and map rankings.
  • Step-by-step guide to claim and verify your GMB listing.
  • Choosing the right business categories and subcategories.
  • Optimizing business information: name, address, phone, website.
  • Setting up service areas and coverage zones.
  • Local keyword research: finding terms people search nearby.
  • Competitor research and benchmarking using simple tools.
  • Getting listed on local directories and citation sites.

This course includes

  • 36 Hours Class Room
  • 36 Hours Practical Lab
  • Assignments
  • 200 +downloadable resources
  • 100+ AI Digital Tools
  • Live Working Experience
  • Certificate of completion
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Course Modules

Format: 36 Hours Theory + 36 Hours Practical (Lab Work)

Understand the fundamentals of local SEO, how it differs from traditional SEO, and the role of Google Business Profiles (GBP) in digital visibility. Learn about ranking factors like proximity, relevance, and prominence, and how the local algorithm powers the 3-pack.

Lab: Create a Google Business Profile from scratch using best practices. Set up consistent NAP (Name, Address, Phone) citations. Analyse 5 competitor listings using GMBspy or BrightLocal tools. Create an optimization checklist to improve local rankings.

Master the entire Google Business Profile dashboard, including setting up services, product listings, Q&A, attributes, and business categories. Learn to integrate booking tools and manage listing updates for both service-based and product-based businesses.

Lab: Optimize a GBP profile with complete business information, geo-tagged images, business hours, and call-to-action buttons. Ensure service and product listings are properly configured for search visibility.

Understand how reviews influence local rankings and customer trust. Learn to collect, respond to, and display reviews in a way that enhances reputation. Explore behavioral engagement signals like photo views, direction clicks, and website actions that boost rankings.

Lab: Create a 30-day review generation strategy. Use AI tools to write smart, personalized responses. Upload geo-tagged images and monitor insights. Set up a review response SOP for consistent engagement.

Explore the power of content in local SEO. Learn to use GBP posts, events, offers, and FAQs to drive traffic. Create geo-optimized landing pages to rank for service-specific and location-specific keywords.

Lab: Design and publish weekly Google Posts using Canva and ChatGPT. Write and publish geo-targeted content for three service areas. Schedule seasonal offers and event announcements to increase conversions.

Dive into citation building across top Indian and global directories. Understand how NAP inconsistencies harm SEO and how to fix them. Learn to use platforms like JustDial, Sulekha, and Yelp to improve your local trust signals and ranking.

Lab: Build 10 citations for a local business. Audit and correct NAP details using citation tracking tools. Monitor listing accuracy across platforms for better trust and visibility.

Learn how to track local SEO performance using GBP Insights, Google Search Console, and GA4. Build client-ready reports and dashboards. Integrate all modules into a lead-generation system and package your services for freelance or agency delivery.

Lab: Set up a performance dashboard in Looker Studio. Track actions like calls, post engagement, and direction requests. Create a complete “Local SEO Service Kit” with pricing, proposal templates, and mock audits to deliver client-ready solutions.

Requirements

  • Basic knowledge of using a smartphone or computer to access Google tools and the internet.
  • A free Google account to claim, verify, and manage a business profile.
  • An existing business, a client’s business, or a demo profile to practice with.
  • Access to email and phone number for verification steps on GMB.
  • Willingness to learn about local search factors and simple SEO basics.
  • Curiosity to explore analytics and competitor insights with free or freemium tools.

Description

Every local business needs visibility, and Google Maps is the new storefront. LocalLeads is your step-by-step roadmap to mastering Google Business Profile (GMB) and local search rankings. This course is perfect for small business owners, freelancers, marketers, and consultants who want to help businesses get discovered by local customers.

You’ll learn how to claim, verify, and optimize your Google Business Profile to appear in the top 3 (map pack). The course covers local keyword research, business categories, photos, posts, Q&A, reviews management, local citations, backlinks, and proximity signals. We also teach you how to analyze competitors, boost rankings, and measure performance using tools like Google Maps, Google Search Console, and simple analytics dashboards.

With LocalLeads, you’ll understand how to drive foot traffic, calls, and website visits from real local customers, giving any business a competitive edge. We’ll also cover AI tools for automating posts and reviews, so you save time while delivering top-notch service.

Key Features

  • Level: Beginner to Intermediate
  • Format: Self-paced video + templates
  • Duration: 2–3 weeks (recommended pace)
  • Certificate: Yes, on completion
  • Tools Covered: Google Business Profile, Google Maps, Search Console, analytics tools
  • Access: Lifetime with free updates
  • Bonus: Review response templates, local citation cheat sheet
  • Language: Simple English with visuals
  • Community: Private group for discussions and sharing wins

Who Should Join

  • Small business owners wanting to get more local customers.
  • Freelancers and virtual assistants aiming to offer GMB services to clients.
  • Marketing professionals adding local SEO to their digital skill set.
  • SEO beginners who want to understand Google’s local ranking factors.
  • Digital marketing agencies looking to expand their service offerings.
  • Entrepreneurs who want to stand out in local searches and attract foot traffic.
  • Real estate agents, dentists, restaurants, gyms, and service providers needing local visibility.
  • Students and freshers interested in a career in digital marketing and SEO.
  • E-commerce sellers with physical stores wanting to boost walk-ins.
  • Anyone passionate about digital marketing, local business growth, and mastering Google Business Profile.

Bonus Add-Ons

  • Google Business Profile optimization checklist
  • Local keyword research worksheet
  • Sample posts and offers pack
  • Review management template (Google Sheets)
  • Local citation cheat sheet with top 20 free directories
  • AI prompt library for posts and replies