Learn paid social like a media buyer ROI starts here
AdPilot – Meta & Instagram Ads Mastery
What you'll learn
- Setting daily vs. lifetime budgets and bid strategies
- Designing ad creatives using Canva and templates
- How to write ad copy that grabs attention
- Basics of retargeting warm audiences and website visitors
- How to get your first client as an ad manager
- Creating monthly ad reports for clients or team
- Understanding ad policies and common rejection reasons
- Running A/B tests for images, copy, CTA, and targeting
This course includes
- 36 Hours Class Room
- 36 Hours Practical Lab
- Assignments
- 200 +downloadable resources
- 100+ AI Digital Tools
- Live Working Experience
- Certificate of completion
Course Modules
Format: 36 Hours Theory + 36 Hours Practical (Lab Work)
Understand the PPC landscape—Google, Meta, YouTube, LinkedIn, TikTok. Learn how paid media differs from organic, and what makes an ad strategy profitable.
Lab: Set up your ad accounts (Google Ads, Meta Ads Manager) and explore dashboards.
Learn how to perform keyword research for paid campaigns. Understand match types, Quality Score, CPC bidding models, and auction dynamics.
Lab: Conduct keyword research and create ad group structures with targeting maps.
Master the art of persuasive ad copy, CTAs, and creative assets. Understand ad formats: text, display, video, carousel, and responsive ads.
Lab: Write copy and design creatives for Search, Display, and Social platforms.
Build full-funnel campaigns—from brand awareness to conversion. Learn how to allocate budgets, set campaign goals, and build audience segments.
Lab: Set up a complete campaign in Google Ads or Meta, with targeting and budget layers.
Learn how to track performance with GA4, Tag Manager, and Meta Pixel. Understand KPIs: CTR, ROAS, CPA, CPC, Conversion Rate.
Lab: Implement tracking pixels and set up custom conversions + event tracking.
You’ll take everything you've built and go live. Learn A/B testing, ad rotation, and real-time optimization strategies.
Lab: Launch a live test campaign, monitor performance, and present an ad performance report using Looker Studio.
Requirements
- A laptop or desktop (recommended) with stable internet for ad setup and tracking dashboards.
- Access to a Facebook/Meta account and willingness to create a business profile.
- A working email ID and phone number to create ad accounts and verify business identity.
- Basic Canva knowledge or willingness to learn for making ad creatives.
- Interest in running ads for brands, your own business, or freelancing.
- No prior experience needed — just readiness to experiment and learn from results.
Description
AdPilot is your step-by-step guide to mastering paid social advertising on platforms like Facebook, Instagram, and Messenger. This course is designed for beginners who want to learn how to launch profitable ad campaigns without wasting money or getting lost in complex ad settings.
Whether you’re a freelancer, business owner, or aspiring marketer — you’ll learn how to create audience-specific ad creatives, structure winning campaigns, set up pixel tracking, and scale ads based on data, not guesswork. With practical lessons and real-world examples, this course will turn you into a confident media buyer who knows exactly what to do at every step — from writing the ad to optimizing it.
We’ll also cover budgeting, targeting, retargeting, A/B testing, and reading Meta Ads Manager so you can track ROI and improve ad performance. By the end, you’ll be ready to manage ad accounts for clients or your own brand like a pro.
Key Features
- Level: Beginner to Intermediate
- Format: Step-by-step recorded modules + practical tasks
- Duration: 3–4 weeks (self-paced)
- Certificate: Yes, on completion
- Tools Covered: Meta Ads Manager, Canva, Google Sheets, Pixel Tools
- Access: Lifetime + future updates
- Bonus: Client ad report templates + ad copy swipe file
- Language: Easy English with visuals
- Community: Private group for Q&A and networking
Who Should Join
- Beginners in digital marketing who want to specialize in paid ads.
- Freelancers looking to offer ad campaign services to clients.
- Small business owners who want to drive more traffic and leads via social media.
- Marketing students preparing for internships or performance marketing roles.
- Coaches and consultants who want to promote their webinars and services.
- Influencers and creators ready to boost their content and reach new audiences.
Bonus Add-Ons
- Ad Copy Swipe File
- Canva Ad Templates
- Client Reporting Sheet
- Budget Calculator Tool
- Ad Policy Checklist
- Freelancer Kickstart Guide
- Lifetime Course Updates