Run high-conversion ads across Google Start with ₹500
Paid Media Architect – SEM & PPC Bootcamp
What you'll learn
- Understand how searchHow to research and select high-performing keywords. engines work and index your content effectively.
- Creating ad campaigns, ad groups, and targeted ads.
- Writing effective ad copy that increases clicks and conversions.
- How Quality Score impacts your ad cost and visibility.
- Understanding CPC, CPM, CTR, CPA, and ROI in paid ads.
- How to use conversion tracking to measure your campaign success.
- Using negative keywords to filter out unwanted traffic.
- Retargeting visitors with smart display ads and video ads.
This course includes
- 36 Hours Class Room
- 36 Hours Practical Lab
- Assignments
- 200 +downloadable resources
- 100+ AI Digital Tools
- Live Working Experience
- Certificate of completion
Course Modules
Format: 36 Hours Theory + 36 Hours Practical (Lab Work)
Start by understanding the key differences between SEM and SEO. Learn how Google’s ad auction system works, what quality scores are, and how ads get ranked. Dive into the structure of Google Ads – from account to campaign to ad group. Then get hands-on with the Google Ads interface: learn to set up your first account, manage billing, and explore every section of the platform using Expert Mode.
Lab: Set up your first Google Ads account. Explore the dashboard, configure billing, and learn to navigate in Expert Mode.
Learn to set up goal-based campaigns with the right targeting – from selecting audience interests and geographic locations to setting ad schedules. Go deeper into keyword research and understand keyword intent and match types – broad, phrase, exact, and negative. Practice how to group keywords logically into ad groups using tools like Google Keyword Planner and Ubersuggest.
Lab: Create a mock campaign from scratch. Perform keyword research for a real business and organize them into structured ad groups.
Understand different Google Ads campaign types – Search, Display, and Video – and when to use each based on business goals. Learn placements, media strategy, and audience targeting for each format. Then, move into writing high-converting ad copy using emotional triggers and CTAs. Learn the use of all 10 Google ad extensions and plan structured A/B experiments to test ad effectiveness.
Lab: Launch Search, Display, and Video campaigns with test budgets. Write 3–5 ad variations and create an A/B testing plan using ad extensions.
Dive into the strategies behind automated vs manual bidding. Learn about bidding phases, how to decide daily budgets, and when to shift bidding strategies based on performance data. Explore how to interpret performance metrics and make real-time optimization decisions.
Lab: Set up two campaigns using different bidding strategies. Monitor and optimize them based on live data insights.
Learn the importance of tracking user actions like form submissions, calls, or purchases. Get introduced to Google Tag Manager (GTM) and how to install tags for events like clicks and page views. Understand how to integrate Google Ads with Google Analytics 4 (GA4), use UTM parameters, and begin building your performance tracking system.
Lab: Install GTM on a test site, configure tags for basic events, and link GA4 with your Google Ads account to track conversions accurately.
Learn how to identify what’s not working in a campaign and how to troubleshoot problems like low CTR or high CPC. Explore ways to scale successful campaigns using data-driven decisions. Finally, learn how to compile results into client-ready monthly reports using tools like Google Sheets, Looker Studio, and Canva – making data tell a compelling story.
Lab: Audit an underperforming campaign, identify red flags, apply fixes, and create a polished performance report using Canva and Sheets.
Requirements
- You should know how to use the internet and open websites. This will help you understand how ads appear and where they show up on Google.
- You need a laptop or computer with internet access. Running ads and checking performance reports works best on a proper device.
- You must have a Google account (Gmail). This is needed to create and manage your Google Ads account.
- You should be ready to learn and experiment with new tools. Paid ads need testing and learning, so being curious will help you improve.
- You should understand simple English. Most ad tools and settings are in English, and you’ll need to write basic ad headlines and descriptions.
- You should feel comfortable using online tools and dashboards. Even if you’re new, we’ll guide you step-by-step to use them easily.
Description
In today’s digital world, organic growth is powerful — but paid ads deliver speed. If you want to grow visibility, generate leads, or sell products online — knowing how to run high-performing ads is a must. This course, “Paid Media Architect – SEM & PPC Bootcamp,” is specially created for GenZ learners, freelancers, entrepreneurs, creators, and freshers who want to understand the world of Search Engine Marketing (SEM) and Google Ads (PPC) without feeling overwhelmed.
The course starts from zero — even if you’ve never run an ad before, you’ll understand everything step-by-step. You’ll learn how Google Ads works, how to set up ad campaigns, find the right keywords, write clickable ads, track conversions, and optimize your budget for maximum ROI. You don’t need lakhs to start — we show you how to run your first real campaign with just ₹500.
Whether you want to grow your own business, build a freelance career in paid ads, or add an in-demand skill to your resume — this bootcamp will guide you through every step, with real examples, templates, tools, and community support.
You won’t just learn how to run ads — you’ll understand how to make them profitable.
Key Features
- Level: Beginner to Intermediate
- Format: Online Video + Practical Campaign Tasks
- Tools Covered: Google Ads, Keyword Planner, Performance Planner, YouTube Ads
- Language: Simple English with easy explanations
- Certification: Yes, provided after course completion
- Support: Email + community group for doubts
- Practice-Based: ₹500 budget campaign setup & test run
- Duration: Self-paced, complete in 2–3 weeks
- Access: Lifetime with free updates
Who Should Join
- Beginners with no ad experience
- Freelancers offering digital marketing services
- Content creators and influencers boosting visibility
- Business owners looking for more leads
- Students preparing for marketing jobs
Bonus Add-Ons
- Ad budget calculator (Excel tool)
- High-performing ad copy templates
- Keyword research cheat sheet
- Real ₹500 sample ad setup for learning
- Resume tips for SEM freelancer profile