Turn content into customers. Learn strategy + tools
StorySell – Writing & Strategy for Digital Brands
What you'll learn
- Understanding the basics of content marketing and why it matters.
- Defining your target audience and buyer personas.
- Crafting compelling brand stories that build trust.
- Planning content for every stage of the customer journey.
- Using email marketing to nurture leads.
- Integrating visuals, videos, and interactive content.
- Exploring AI tools to speed up content creation.
- Repurposing content across platforms to maximize reach.
This course includes
- 36 Hours Class Room
- 36 Hours Practical Lab
- Assignments
- 200 +downloadable resources
- 100+ AI Digital Tools
- Live Working Experience
- Certificate of completion
Course Modules
Format: 36 Hours Theory + 36 Hours Practical (Lab Work)
Understand how content fits into the digital marketing funnel. Learn about TOFU-MOFU-BOFU content, buyer journey alignment, and content ROI.
Lab: Map a content strategy to a sample sales funnel for a B2C or D2C brand.
Learn how to build ICPs (Ideal Customer Profiles), segment audiences, and create tailored messaging for different platforms and funnel stages.
Lab: Create a multi-persona content positioning matrix and empathy map.
Master writing styles: blog posts, scripts, captions, landing pages, email sequences, and microcopy. Learn copywriting formulas like AIDA, PAS, and 4Ps.
Lab: Write three content formats (e.g., blog intro, LinkedIn post, email CTA) for a mock brand using ChatGPT + Grammarly.
Explore the synergy between words and design—content cards, carousels, reels, infographics, and repurposed content.
Lab: Create a blog-to-social repurposing set using Canva or Adobe Express.
Learn how to distribute content across blog, social, newsletter, YouTube, and podcasts. Explore basic SEO and internal linking techniques.
Lab: Build a content distribution plan + repurpose 1 blog into 3 formats.
Track KPIs like impressions, reads, bounce rate, scroll depth, and conversions. Learn how to interpret content analytics using GA4, Search Console, and social insights.
Lab: Create a content performance dashboard and optimize an underperforming article/post.
Requirements
- Basic computer skills and internet access to navigate tools and platforms.
- Familiarity with reading and writing in English at a beginner or intermediate level.
- A laptop or desktop for writing, research, and design work.
- A Google account for analytics and search console integration.
- Curiosity to learn how writing and strategy can grow a brand online.
- A willingness to apply learned skills to real-world content creation.
Description
StorySell is a dynamic content marketing course designed to empower digital creators, entrepreneurs, and marketers to turn words into business results. In today’s digital age, writing great content isn’t enough — you need a strategy that drives engagement, builds trust, and converts readers into loyal customers.
This course takes you from the fundamentals of creating customer-focused content to building and executing a results-driven content marketing strategy. Learn how to identify your target audience, craft powerful brand stories, and produce content that resonates with different stages of the customer journey.
You’ll explore essential tools for keyword research, content planning, and distribution to ensure maximum visibility. Master copywriting, blog writing, email marketing, and social media content — all with a focus on generating leads and sales. StorySell also introduces you to AI writing tools, content calendars, and performance measurement to refine your strategy over time.
By the end of this course, you’ll have the skills to plan, create, and manage a content marketing campaign that grows your brand and boosts your bottom line — all without feeling overwhelmed.
Key Features
- Level: Beginner to Intermediate
- Format: Self-paced video + templates + worksheets
- Duration: 2–3 weeks (recommended pace)
- Certificate: Yes, on completion
- Tools Covered: Keyword research tools, AI writing assistants, content calendars, analytics tools
- Access: Lifetime with free updates
- Bonus: Content calendar template, headline swipe file, keyword research cheat sheet
- Language: Simple English with step-by-step guidance
- Community: Private group for discussions, feedback, and progress sharing
Who Should Join
- Entrepreneurs and business owners who want to attract and engage customers through content.
- Digital marketers seeking to enhance their skills in content creation and strategy.
- Freelancers who want to offer content marketing as a service.
- Bloggers and social media managers looking to improve their content results.
- Students and freshers exploring marketing careers.
- Small business teams managing their own content marketing.
- Coaches, consultants, and service providers aiming to build authority online.
- Anyone looking to turn storytelling into a business asset.
- Professionals transitioning into marketing roles.
- Anyone eager to learn how to connect with audiences through writing.
Bonus Add-Ons
- Done-for-you content calendar template to plan your monthly posts.
- Headline formulas and hooks to grab attention.
- List of essential content marketing tools (free and paid).
- AI content prompt library to speed up writing.
- Performance tracking checklist to measure results.